Dr Mala Srivastava is a Professor in the Marketing area. She has a managerial experience of four and a half years in the industry and teaching experience of 21 years at post graduate level.
She is the Recipient of the Scholarship from 'Andrew Towl Endowment Fund ' for the Harvard GCPCL program held in Boston in 2010. She was also awarded a grant by the Aditya V. Birla India Centre at London Business School for its first Indian Case Study Development Initiative.
She holds a Ph.D. in management from the University of Indore. Her current research is concerned with the qualitative techniques and blending it with quantitative research in the area of marketing. Her consultancy assignment include clients like MTNL, Dun and Bradstreet and IRFT.
Five research scholars have completed their doctoral work under her supervision. She teaches subjects like Marketing Analytics, Pricing, Consumer behaviour and Brand management.
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|2||Marketing Strategy||Term V|