Publication

Title Name of Journal Author Vol No. Year
Impact of IT Practices and Business Value of IT Measurement International Journal of Productivity and Performance Management, [ABDC "B'] Pathak, S., Krishnaswamy, V., & Sharma, M. (Forthcoming)
Indraprastha Gas Limited: Overcoming the Odd-Even Challenge Ivey Publishing A.S. Narang, G. Vivek Pani and S. Chakrabarti 2019
Turnaround of Strufggling Plant of DJSL Limited: Capital Investment or Operational Improvement Emerald Emerging Markets Case Studies S. Chakrabarti, N. Kumar and A. Upadhyay 8(3): 1-26 2018
Assessment of Service Quality Using Text Mining– Evidence from Private Sector Banks in India International Journal of Bank Marketing (Emerald) : [ABDC “B”] S. Chakrabarti, D. Trehan and M. Makhija 36(4): 594-615 2018
Globalizing Brand India: Opportunities and Challenges Bloomsbury Publishing Edited Book: S. Chakrabarti 2019
MTS India: Organic Growth, Partnership, or Exit? IVEY Publishing S. Chakrabarti, S. Datta 2017
Motorcafe: Scaling Up IVEY Publishing S. Chakrabarti, S. Chaudhury and P.P. Dayal 2017
An Exploratory Study on Cultural Values and Brand Values for Luxury Accessory Brands in the Indian Market Amity Business Review A.M. Debnath, M. Khan and S. Chakrabarti 17 (2) 2016
Delhi Metro Rail Case (B): Doing More with Less IVEY Publishing S.Chakrabarti and B.S. Kiran 2016
Delhi Metro Rail Case (A): Delivering Customer Satisfaction IVEY Publishing S.Chakrabarti and B.S. Kiran 2016
Antecedents and Consequences of Consumer Skepticism towards Cause Related Marketing: Gender as Moderator and Attitude as Mediator Journal of Marketing Communications Amawate, Vibhas and Deb, Madhurima (Forthcoming)
Cause Related Marketing and its impact on Buying Intention Theoretical Economics Letters Amawate, Vibhas and Deb, Madhurima 9(6) 2019
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism Theoretical Economics Letters Amawate, Vibhas and Deb, Madhurima, Manchanda, Mohit 9(4) 2019
Store Attributes, Relationship Investment, Culture, Religiosity and Relationship Quality: A Cross-Cultural Study International Journal of Retail & Distribution Management Deb, Madhurima 2018
Shiva Tourist Dhaba: Managing Customer Loyalty IVEY Publishing Deb, Madhurima and Sinha, G. 2017
Director’s Dilemma: Balancing Between Quality and Diversity European Case Clearing House Deb, Madhurima and Sharma, V 2017
Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion Journal of Asia Business Studies Deb, Madhurima & Agarwal, Arati 11(1) 2017
Harley’s Corner: Positioning Dilemma in the Pet Food Market IVEY Publishing Deb, Madhurima 2017
Developing a Market for Compost in India Book: SALES AND DISTRIBUTION MANAGEMENT: A Practice Based Approach by RAMENDRA SINGH Deb, Madhurima 2016
Impact of Culture on Religiosity, Cosmopolitanism and Ethnocentrism Asia Pacific Journal of Marketing and Logistics Deb, Madhurima & Sinha, Gautam 28(1), 56-72 2016

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