MADHURIMA DEBAssistant Professor Marketing Area Chairperson Marketing 91-7900444091 (Ext. 214) email@example.com
Dr. Deb started her career as Assistant Manager in a Consulting company. As Assistant Manager she worked on numerous projects with clients like ITC, TATA, UBS, Limitless etc. She obtained her PhD from Indian Institute of Technology Kharagpur. Her thesis was on ‘CRM Practices in Indian Retail Sector’. She has over 4 years of research and 6 years of teaching experience. She has published papers in various Journals & Conferences of International & National repute. She is currently working in the area of Consumer Behaviour, Retail & Market Research techniques.
|Title||Name of Journal||Author (S)||Vol No.||Year|
|Antecedents and Consequences of Consumer Skepticism towards Cause Related Marketing: Gender as Moderator and Attitude as Mediator||Journal of Marketing Communications||Amawate, Vibhas and Deb, Madhurima||(Forthcoming)|
|Cause Related Marketing and its impact on Buying Intention||Theoretical Economics Letters||Amawate, Vibhas and Deb, Madhurima||9(6)||2019|
|Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism||Theoretical Economics Letters||Amawate, Vibhas and Deb, Madhurima, Manchanda, Mohit||9(4)||2019|
|Store Attributes, Relationship Investment, Culture, Religiosity and Relationship Quality: A Cross-Cultural Study||International Journal of Retail & Distribution Management||Deb, Madhurima||2018|
|Shiva Tourist Dhaba: Managing Customer Loyalty||IVEY Publishing||Deb, Madhurima and Sinha, G.||2017|
|Director’s Dilemma: Balancing Between Quality and Diversity||European Case Clearing House||Deb, Madhurima and Sharma, V||2017|
|Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion||Journal of Asia Business Studies||Deb, Madhurima & Agarwal, Arati||11(1)||2017|
|Harley’s Corner: Positioning Dilemma in the Pet Food Market||IVEY Publishing||Deb, Madhurima||2017|
|Developing a Market for Compost in India||Book: SALES AND DISTRIBUTION MANAGEMENT: A Practice Based Approach by RAMENDRA SINGH||Deb, Madhurima||2016|
|Impact of Culture on Religiosity, Cosmopolitanism and Ethnocentrism||Asia Pacific Journal of Marketing and Logistics||Deb, Madhurima & Sinha, Gautam||28(1), 56-72||2016|
|An Empirical Examination of Customer’s Adoption of m-Banking in India||Marketing Intelligence & Planning||Deb, Madhurima & E. L. David||32(4)||2014|
|Impact of Firm’s Reputation & Ethnocentrism on Attitude towards Foreign Products||Marketing Intelligence & Planning||Deb, Madhurima, Roy Chaudury, Himadri||32(5)||2014|
|Evaluation of Retail Service Quality using Analytic Hierarchy Process||International Journal of Retail & Distribution Management||Deb, Madhurima & E. L. David||42(6)||2014|
|Retailer-Customer relationship orientation||International Journal of Commerce & Research (Review of International Business and Strategy)||Deb, Madhurima||24(3)||2014|
|A Strategic Analysis of the Various Reforms of Khadi and Village Industries Commission: Case Based Approach||International Journal of Business and Globalization||Deb, Madhurima||12(4), 439-456||2013|
|Critical analysis of seller-customer bonding: perception, retention, orientation and status||Journal of Management Policy and Practice (North American Business Press)||Deb, Madhurima & E. L. David.||14(1)||2013|
|An Integrated Framework to Serve the Bottom of Pyramid||International Journal of Business and Globalization (Inderscience Publication)||Deb, Madhurima||11(2), 171–186||2013|
|Assessing the ethnocentric tendencies of different age - cohorts in an emerging market||Journal of Indian Business Research||Deb, Madhurima & Roy Chaudhury, Himadri||4(4), 244 – 268||2019|
|Evaluation of Customer‘s Mall Preferences in India using Fuzzy AHP Approach||Journal of Advances in Management Research (Emerald Publication)||Deb, Madhurima||9(1)||2012|
|Significance of Trust and Loyalty during Financial Crisis--A study on Indian bank’s customer’s behavior||South Asian Journal of Management||Deb, Madhurima and Chavali, Kavita||2010|
|A study on the significance of E-Trust and E-Loyalty in online banking Journal of Management||AIMS International Journal of Management (ISSN: 1939-7011)||Deb, Madhurima and Chavali, Kavita||2009|
|A study of gender difference in investment behavior||Asia Pacific Business Review (ISSN: 0973-2470)||Deb, Madhurima and Chavali, Kavita||5(3), 45-55||2009|
|Impact of Green Marketing on Customer Relationship: -A Theoretical Approach||Environment Management Practices—An Indian Outlook” by Vedam Publications (ISBN 81-7906-170-1)||Deb, Madhurima and Anand, Shilpa||2007|
|Water Resource Management by INon State Actors of India||Environment Management Practices—An Indian Outlook by Vedam Publications (ISBN 81-7906-170-1)||Deb, Madhurima, Anand, Shilpa and Sinha, Gautam||2007|
|Importance of Service Quality to retain retail Customers||ICFAI Journal of Marketing Management||Deb, Madhurima, Sinha, Gautam||6(1), 6-15||2007|
Courses in PGP
- Marketing Management-I
- Sales and Distribution Management
- Strategic Brand Management
- Business Research Methods
Courses in FPM & EFPM
- Quantitative Research Methods
- Advances in Consumer Behaviour
- Advances in Brand Management
- Case Studies in Marketing
Courses in EPGP
- Marketing Management-I
- Strategic Brand Management
Organized a two day International Conference on “Globalization of Brand India: Opportunities and Challenges” on 18th and 19th of April 2015 at India Habitat Center, Delhi
CONSULTING and MDP
- As Principal Investigator handled the “General Management Program” for Jubilant FoodWorks Ltd during February and April 2017 for a batch size of 110 participants.
- Taught in series of TATA Chemical MDPs
- Taught in series of LIC MDPs
- Taught in BEL MDP
- Highly Commended Award Winner: Emerald Literati Network Awards for Excellence (2018).
- Awarded Best Paper Award in Globalizing Brand India: Opportunities and Challenges, (2015).
- Awarded Best Professor in Marketing Management by World Education Congress 2013.
- Highly Commended Award Winner: Emerald Literati Network Awards for Excellence (2013).
- Best paper award: 4th Annual General Business Conference at Sam Houston State University, Houston, Texas (2012).
- Best paper award: 7th AIMS International Conference on Management, IIM Bangalore (2009)
- Best paper award: AIB at IILM, Delhi (2006) 8. Best paper award: World congress on lateral computing at IISc Bangalore (2004) 9. Qualified JRF/NET by UGC (University Grant Commission (2003).
|10 July 2019 till date||Chairperson Marketing|
|18 June 2018 till date||Chairperson Library at IIM Kashipur|
|18 June 2018 till date||Co-Chair Internal Complaint Committee at IIM Kashipur|
|22 April 2013 to 15 June 2016||Chairperson Admissions at IIM Kashipur|
|December 2013 to March 2017||Presiding Officer Internal Complaint Committee at IIM Kashipur|
|November 2013 to June 2016||Co-Chair Student Affairs at IIM Kashipur|