A university gold medallist from liberal arts background, I am a part of the elite Indian Administrative services (Allied Services). I have been an active practitioner of marketing for more than 12 years -having served as Deputy General Manger/ IRCTC and currently posted as Deputy Director(Traffic Commercial in Ministry of Railways. I have completed my MBA from IMT-(Institute of Management technology) and currently pursuing my Doctoral course from Indian Institute of Management (Kashipur) in Marketing stream. My research/thesis topic pertains to ‘Customer satisfaction in the context of Indian Railways’. My research interests lie in consumer behaviour, marketing of public services. I am currently working on ‘Service Culture of Delhi Metro’ and ‘Exploring the synergies between Kautilyan philosophy and Marketing’ and ‘Digital Marketing of Passenger services in Railways’.