MADHURIMA DEBBusiness Research, Brand, Advanced Consumer Behaviour
Assistant Professor, Marketing
Google Citation :http://scholar.google.com/citations?user=elB7_3sAAAAJ&hl=en
Phone: +91-5947-262176 (Ext. 216)
Dr. Deb started her career as Assistant Manager in a Consulting company. As Assistant Manager she worked on numerous projects with clients like ITC, TATA, UBS, Limitless etc. She obtained her PhD from Indian Institute of Technology Kharagpur. Her thesis was on "CRM Practices in Indian Retail Sector". She has over 4 years of research and 6 years of teaching experience. She has published papers in various Journals & Conferences of International & National repute. She is currently working in the area of Consumer Behaviour, Retail & Market Research techniques.
Deb, Madhurima & E. L. David, "An Empirical Examination of Customer’s Adoption of m-Banking in India", Marketing Intelligence & Planning, Volume: 32 Issue: 4, 2014.
Deb, Madhurima & E. L. David, “Evaluation of Retail Service Quality using Analytic Hierarchy Process”, International Journal of Retail & Distribution Management, Volume: 42 Issue: 6, 2014.