Core Faculty
Business Research, Brand, Advanced Consumer Behaviour
Assistant Professor, Marketing

Google Citation :http://scholar.google.com/citations?user=elB7_3sAAAAJ&hl=en

Phone: 91-7900444091 (Ext. 214)
Email: madhurima.deb@iimkashipur.ac.in
IIM Kashipur
Kundeshwari, Kashipur
District- Udham Singh Nagar
Uttarakhand 244713


Dr. Deb started her career as Assistant Manager in a Consulting company. As Assistant Manager she worked on numerous projects with clients like ITC, TATA, UBS, Limitless etc. She obtained her PhD from Indian Institute of Technology Kharagpur. Her thesis was on "CRM Practices in Indian Retail Sector". She has over 4 years of research and 6 years of teaching experience. She has published papers in various Journals & Conferences of International & National repute. She is currently working in the area of Consumer Behaviour, Retail & Market Research techniques.


  1. Awarded Best Paper Award in Globaliizing Brand India: Opportunities and Challenges (2015).
  2. Awarded Best Professor in Marketing Management by World Education Congress (2013).
  3. Highly Commended Award by Emerald Literati Network Awards for Excellence (2013).
  4.  Best paper award: 4th Annual General Business Conference at Sam Houston State University, Houston, Texas (2012).
  5.  Best paper award: 7th AIMS International Conference on Management, IIM Bangalore (2009)
  6.  Best paper award: AIB at IILM, Delhi (2006)
  7.  Best paper award: World congress on lateral computing at IISc Bangalore (2004)

Deb, Madhurima & E. L. David, "An Empirical Examination of Customer’s Adoption of m-Banking in India", Marketing Intelligence & Planning, Volume: 32 Issue: 4, 2014.

Deb, Madhurima & E. L. David, “Evaluation of Retail Service Quality using Analytic Hierarchy Process”, International Journal of Retail & Distribution Management, Volume: 42 Issue: 6, 2014.