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Core Faculty
MALA SRIVASTAVA
Professor of Marketing

Google Citation :https://scholar.google.com/citations?user=YXo2nFgAAAAJ&hl=en

Phone: +91-5947-262176 (Ext. 222)
Email: mala.srivastava@iimkashipur.ac.in
Address:
IIM Kashipur
Kundeshwari, Kashipur
District- Udham Singh Nagar
Uttarakhand 244713

  • BIOGRAPHY

Dr Mala Srivastava is a Professor in the Marketing area. She has a managerial experience of four and a half years in the industry and teaching experience of 21 years at post graduate level.

She is the Recipient of the Scholarship from 'Andrew Towl Endowment Fund ' for the Harvard GCPCL program held in Boston in 2010. She was also awarded a grant by the Aditya V. Birla India Centre at London Business School for its first Indian Case Study Development Initiative.

She holds a Ph.D. in management from the University of Indore. Her current research is concerned with the qualitative techniques and blending it with quantitative research in the area of marketing. Her consultancy assignment include clients like MTNL, Dun and Bradstreet and IRFT.

Five research scholars have completed their doctoral work under her supervision. She teaches subjects like Marketing Analytics, Pricing, Consumer behaviour and Brand management.

  • SELECTED PUBLICATIONS

Rakhi Thakur and Mala Srivastava (2015).A Study on the Impact of Consumer Risk Perception and Innovativeness on Online Shopping in India" International Journal of Retail & Distribution Management.43 (2).

Mala Srivastava and Dimple Kaul (2014) Social interaction, convenience and customer satisfaction: The mediating effect of customer experience. Journal of Retailing and Consumer Services. 21(6).

Rakhi Thakur Mala Srivastava (2014) Adoption Readiness, Personal Innovativeness, Perceived Risk and Usage Intention across customer groups for Mobile Payment Services in India. Journal of internet research, Vol. 22 Iss: 3,pp.52 – 72.

Rakhi Thakur, Mala Srivastava, (2013) "Customer usage intention of mobile Commerce in India: An Empirical study", Journal of Indian Business Research, Vol. 5 Iss: 1, pp.52 – 72.

Mala Srivastava, Gaurav Thapar (2014) E-comics: Forecasting Demand. Richard Ivy

  • Courses
Number Name Quarter
1 Consumer behavior Term IV
2 Marketing Strategy Term V