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EFPM Scholar
MohitManchanda

Address:
IIM Kashipur
Kundeshwari, Kashipur
District- Udham Singh Nagar
Uttarakhand 244713

  • BIOGRAPHY

About Me:Learner.

 

Educational background: B Com Hon’s from Panjab University-India(Chandigarh)& MBA from School of Management Studies, Punjabi University (Patiala).

 

Work Experience: 12 years of learning in relevant domains of Product marketingviz New Product Development, Product Pricing, Go to Market& Product Launch, Customer Life Cycle Managementwith organisations like Idea Cellular Ltd, Bharti Airtel Limited. In my last role, I was Product Head for International Roaming at Bharti Airtel Ltd- India Operations. I am currently working with Reliance JioInfocomm Ltd in Marketing Area ieCustomer Life Cycle & Value Management as Deputy General Manager & placed at Gurgaon (India).

 

Research Interests:1. Consumer Psychology: Working of Human Brain 2. Behavioural Economics.

Highly influenced by Dan Ariely: Predictably Irrational, Kit Yarrow: Decoding the new consumer mind, Steven D Levitt: Freakonomics, Stephen Dubner & Steven D Levitt: Super Freakonomics, Robert B Cialdini: Influence, Malcolm Gladwell: Tipping Point, Outliers, Blink & David vs Goliath, Dr V S Ramachandran: The Tell Tale Brain, Carl Sagan: The dragons of Eden, Jared Diamond:Guns Germs and Steel, Matt Ridley:Genome, Richard Dawkins: The greatest show on Earth, 

Papers and Publications:In Progress.

 

Contact: mohit.efpm2016@iimkashipur.ac.in