Educational background: B Com Hon’s from Panjab University-India(Chandigarh)& MBA from School of Management Studies, Punjabi University (Patiala).
Work Experience: 12 years of learning in relevant domains of Product marketingviz New Product Development, Product Pricing, Go to Market& Product Launch, Customer Life Cycle Managementwith organisations like Idea Cellular Ltd, Bharti Airtel Limited. In my last role, I was Product Head for International Roaming at Bharti Airtel Ltd- India Operations. I am currently working with Reliance JioInfocomm Ltd in Marketing Area ieCustomer Life Cycle & Value Management as Deputy General Manager & placed at Gurgaon (India).
Research Interests:1. Consumer Psychology: Working of Human Brain 2. Behavioural Economics.
Highly influenced by Dan Ariely: Predictably Irrational, Kit Yarrow: Decoding the new consumer mind, Steven D Levitt: Freakonomics, Stephen Dubner & Steven D Levitt: Super Freakonomics, Robert B Cialdini: Influence, Malcolm Gladwell: Tipping Point, Outliers, Blink & David vs Goliath, Dr V S Ramachandran: The Tell Tale Brain, Carl Sagan: The dragons of Eden, Jared Diamond:Guns Germs and Steel, Matt Ridley:Genome, Richard Dawkins: The greatest show on Earth,
Papers and Publications:In Progress.