Rajat SharmaAssistant Professor of Marketing
Chair of Student Affairs
Phone: +91-5947-262176 (Ext. 207)
Professor Rajat Sharma obtained his Fellowship in Management (PhD) from Indian Institute of Management (IIM), Bangalore. He received a postgraduate degree in Mathematics from the University of Jammu in 2003. He joined IIM Kashipur in October 2013 as assistant professor in Marketing. He previously worked as a lecturer of Mathematics in Jammu. He also served a stint at the J&K Bank as relationship manager.
Prof. Sharma's doctoral research focuses on exploring the impact of personal values on sustainable consumption behavior of individuals. He is particularly interested in understanding consumption pattern of Indians and relate it to the key influencing variables, both internal and external. Another strand of research analyzes positive and negative of patient empowerment on the service authenticity of physicians. His current and future research interest targets the analysis of the marketing consequences of the Internet and digital media on industries and markets. He is also on the board of a startup in the internet space as a senior advisor.
He has attended several international conferences in India and USA. His work is published in conference proceedings. He will teach a course on Digital Marketing in the sixth term.
Sharma, Rajat and Jha, Mithileshwar. A means end approach to understand the role of vales as motivations of sustainable consumption behaviour. Accepted for presentation at 3rd of the Indian Academy of Management (IAM), 2013 at IIM, Ahmedabad.
Sharma, Rajat and Jha, Mithileshwar. Linking Values and Behaviour to understand Sustainable Consumption Pattern of Indians. Proceedings of the 2012 AMS World Marketing Congress~ Cultural Perspectives in Marketing (pp. 37-40). Atlanta, Georgia, USA.
Sharma, Rajat and Jha, Mithileshwar. Values and Consumption Behaviour: Exploring the link in Indian Context. Presented at 2012 INFORMS Marketing Science Conference, Boston, USA.
Sharma, Rajat and Kiran Kumar, A.C. Exploring the measures defining online retail perceived service quality in India. Presented at the 2010 International Marketing Conference, MARCON at IIM, Calcutta.
Sharma, Rajat and Chandwani, Rajesh. Exploring consumer behavior along PLC through the lens of diffusion of innovation. Presented at the 2010 International Marketing Conference, MARCON at IIM, Calcutta.