Core Faculty
Assistant Professor of Communications

Google Citation :https://scholar.google.com/citations?user=7nbA8a8AAAAJ&hl=en

Phone: +91-7900444093 (Ext. 224)
Email: smarak.samarjeet@iimkashipur.ac.in
IIM Kashipur
Kundeshwari, Kashipur
District- Udham Singh Nagar
Uttarakhand 244713


Smarak Samarjeet holds an MBA in Marketing and HR from Utkal University, Odisha. He also has a Master of Arts degree in Mass Communication. He has submitted his Ph.D. thesis at Pondicherry University.

He has taught courses such as Communication Theory, Online Journalism, Principles in Journalism, Advertising, Public Relations, and Development Communications at the Postgraduate level.

He specializes in Digital Marketing, Social Media Marketing, Public Relations for Digital Media, Content Writing, Technical Writing, and Public Service Advertising (PSA).

His research interests include Political Economy of Media, Rhetoric Studies, Semiotics Studies, Film Studies, Advertising, Feminist Media Studies, Ideological Analysis, Sentiment Analysis etc.

He was one of the 100 young leaders selected, to represent India at the Women Deliver 3rd Global Conference at Kuala Lumpur, Malaysia in 2013.


Samarjeet, S. and Nivedhitha, D. Creating Baby Consumers in Global Capitalism. Humanities Circle, Vol. 2,Issue 2, 2014, pp. 45-63.

Samarjeet, S. Gendered Portrayal and Ideological Positioning in Television Commercials: A Case Study, in Das, M.Ed.), Emerging Business Trends and Marketing Strategy (pp. 92-129). 2014. New Delhi: S.K. Books.

Samarjeet, S. Invest in Youth – It pays. The Hindu. June 9, 2013.http://www.thehindu.com/features/education/invest-in-youth-it-pays/article4794955.ece