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Visiting Faculty
Prof. Anita Basalingappa
Associate Professor, Marketing
MICA

Teaching Interests

  • Customer Relationship Management,
  • Return on Marketing Investment,
  • Simulations in Marketing (MARKSTRAT, Blue Ocean Strategy Simulation, MARKOPS, iBizSim),
  • Marketing
  • Strategy,
  • Services Marketing,
  • Integrated Marketing Communications

 Research Interests

  • Return on Marketing Investment/ Marketing Metrics, Customer Relationship Management,
  • Customer Loyalty, Branding