Prof Atul Tandan Populary known as as PAT is an engineer, management grad, thespian, model, marketer and academician, all rolled into one.
Prof AtulTandon did his BTech from IIT Bombay followed by MBA from IIM Ahmedabad, where he studied in the same batch as the ICICI Bank CMD KV Kamath. He then worked in Hindustan Lever Limited for 16 years, followed by stints in Cadbury's, Bajaj Electrical.
Professor AtulTandan is former director, Mudra Institute of Communications Ahmedabad (MICA). He was one of the architects of MICA's transformation from a communications school to a communications management institute.
Mr. Tandan also helped set up MICAvaani, a community radio station for villages in and around Shela. He started MICAnvas, the annual brand management festival that attracts students from across India and abroad.