Logo
Visiting Faculty
Prof. Rajneesh Krishna
Professor
MICA

Education:
Ph.D. Indian Institute of Technology, Bombay, 1996 M.A. Sociology, Patna University, Patna

Teaching Interests
Consumer Behavior, Research Methodology, Consumer Insight mining, Statistical Methods and Data Analysis, Marketing Research Project, Advanced Qualitative Research, Management of Marketing Research , Consumption Behavior in Indian Perspective, Rural Consumption Behavior, Marketing, Consumption and Social Change, Customer brand trust.

Research Interests

  • To combine sociological knowledge, experience of marketing research and research methodology to develop theoretical constructs specific to Indian society.
  • To study the impact of culture and society on consumption, Cognitive non-conscious consumption, communication and consumer socialization communication, brands & trust.