Publications

Title Journal Authors Vol No. Year
Assessing the ethnocentric tendencies of different age - cohorts in an emerging market Journal of Indian Business Research Deb, Madhurima & Roy Chaudhury, Himadri 4(4), 244 – 268 2019
Antecedents and Consequences of Consumer Skepticism towards Cause Related Marketing: Gender as Moderator and Attitude as Mediator Journal of Marketing Communications Amawate, Vibhas and Deb, Madhurima DOI: 10.1080/13527266.2019.1630663 2019
Towards a new price discrimination strategy: Exploring Pay-What-You-Want pricing in multi-channel retailing Asia Pacific Journal of Marketing and Logistics Narwal, P. and Nayak, J.K. 32(4): 975-998 2019
Investigating relative impact of reference prices on customers’ price evaluation in absence of prices: a case of Pay-What-You-Want (PWYW) pricing Journal of Revenue and Pricing Management Narwal, P., & Nayak, J. K. https://doi.org/10.1057/s41272-019-00198-2 2019
How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing Journal of Consumer Marketing Narwal, P. and Nayak, J.K. 36(4): 494-505. 2019
Supply chain risk assessment: a fuzzy AHP approach Operations and Supply Chain Management journal Kunal Ganguly & Gopal Kumar 12(1): 1-14 2019
Six Sigma Project Selection: A critical review International Journal of Lean Six Sigma Padhy, R.K. 8(3) 2019
Development of IFDEA models for IF Input-oriented Mix Efficiency: Case of Hospitals in India International Journal of Operational Research ALKA ARYA & SHIV PRASAD YADAV DOI: 10.1504/IJOR.2021.10025601 2019
Development of Dual Intuitionistic Fuzzy DEA Models and Intuitionistic Fuzzy Input-output Targets Soft Computing ALKA ARYA & SHIV PRASAD YADAV 23 2019
Performance evaluation framework for sustainable freight transportation systems International Journal of Production Research PATHAK, D.K., THAKUR, L.S., & RAHMAN, S. 57 (19) 2019

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