Biography

Dr. Sheetal Jain is Founder and CEO of Luxe Analytics, a luxury market intelligence firm based in New Delhi. She is a luxury brand strategist, researcher and consumer behavior expert credited with conducting India’s first quantitative study on luxury consumer behavior. Dr. Jain has worked with established French luxury brands, Landmark Group, Genesis Motors and leading Indian luxury brands like Hotel Leela for their India-centric market intelligence, sales training and strategic advisory projects. She has been featured in leading newspapers and magazines such as Economic Times, Forbes, Times of India, IBEF, Mint, India Today, and Luxury Daily. Dr. Jain has introduced Luxury Marketing courses at leading B-Schools in India including IIMs. She has been invited as a guest faculty at IIM Bangalore, ISB Hyderabad, IIM Lucknow, ESSEC Business School France, Neoma Business School France, EHL Switzerland, Sotheby’s Institute of Art London, Goldsmiths University of London, and Hult International Business School San Francisco, among others. She has also been invited by Business Radio – Wharton Marketing Matters to speak about “Luxury in India.” Dr. Jain has published 35+ research papers in ABDC journals including the Journal of Retailing and Consumer Services and International Marketing Review. She has contributed book chapters in various management books and serves on the Editorial Review Board of the Journal of Consumer Behavior (ABDC-A), USA. She has been honored with the “Outstanding Paper Award” in the 2018 and 2022 Emerald Literati Awards.