Biography

Hrishikesh is a Brand Management and Product Management faculty member with deep cross-functional experience across technological product management, solution engineering, and project delivery in the payments and technology ecosystem. His industry exposure enables him to connect strategic frameworks with real execution challenges, helping students understand how brands and products scale in competitive, fast-evolving markets. He currently serves as a Principal Consultant at Beyond Virality Consulting, a B2B and SaaS growth consulting firm, where he advises technology companies on go-to-market strategy, positioning, revenue enablement, and marketing intelligence systems. He is also Co-founder of Loogro Collective, a D2C brand growth and consulting company, working closely with consumer brands on growth strategy, customer experience optimization, and conversion systems. This dual exposure to both B2B SaaS and D2C ecosystems allows him to bring diverse, practical case insights into the classroom. Previously, he has worked with Simility (acquired by PayPal) and other AI/ML startups, leading GTM and positioning initiatives. His ongoing engagement with high-growth companies ensures his teaching remains current, data-driven, and execution-focused—preparing students to think strategically while acting decisively in real market environments.