Poorvi Sikka
poorvi[dot]phd2611[at]iimkashipur[dot]ac[dot]in
Qualification
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Doctoral Programme in Management (DPM) Indian Institute of Management Kashipur | Marketing Area
Master of Business Administration (MBA) Narsee Monjee Institute of Management (NMIMS) | Marketing AreaResearch Interests:
Marketing of Financial Services; Branding and Brand Credibility; HNI Investment Decision-Making; Investor Behaviour, Influence of Marketing on Financial Planning; Wealth Management; Trust and Relationship Retention; Communication of Investment Products.
Prior Work Experience
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Assistant Vice President - Investment Products | JM Financial Ltd., Mumbai
Product Manager - Managed Investment Products | Kotak Securities, Mumbai
Product Manager - Consumer Finance and Investment Products | ICICI Bank, Mumbai