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Associate Professor
Area Chairperson



Vivek Kumar is a faculty member of the strategy area at IIM Kashipur. Before entering academics, he was associated with the research and development departments of Mercedes-Benz and IFB Industries. His research interests lie in the areas of CSR, sustainability, and green innovation. His research has been published in top-rated journals such as the Journal of Business Research and the Journal of Small Business Management. He has designed and delivered many management development programs (MDPs) for organizations such as Max Healthcare, Bharat Electronics Ltd, Indian Oil Corporation, Defence Research and Development Organization, Technical Education Quality Improvement Programme (a program of the Government of India and the World Bank), and District Industries Cluster of Government of Uttarakhand. He has also been a consultant for the Indian Council for Forest Research and Education under the Ministry of Environment, Forest, and Climate Change (Government of India). He also designed the highly successful executive program for strategy and leadership.

  • Kumar, V., & Srivastava, A. (2022). Trends in the thematic landscape of corporate social responsibility research: A structural topic modeling approach. Journal of Business Research, 150, 26-37.
  • Srivastava, A., & Kumar, V. (2021). Hotel attributes and overall customer satisfaction: What did COVID-19 change?. Tourism Management Perspectives, 40, 100867.
  • Bansal, M., Kumar, A., & Kumar, V. (2021). Gross profit manipulation in emerging economies: evidence from India. Pacific Accounting Review, 34(1), 174-196.
  • Kumar, V., & Srivastava, A. (2021). Mapping the evolution of research themes in business ethics: a co-word network analysis. VINE Journal of Information and Knowledge Management Systems,
  • Bansal, M., & Kumar, V. (2021). Forcing responsibility? Examining earnings management induced by mandatory corporate social responsibility: evidence from India. Review of Accounting and Finance.
  • Kumar, V., & Srivastava, A. (2016). Tweeting to a job: HCL’s recruitment campaign on twitter. Human Resource Management International Digest, 24(5), 4-6.
  • Kumar, V., Thakur, M., & Pani, S. K. (2015). Corporate political activity: an integrated model. Asian Social Science, 11(16), 128.

Strategic Management, Management Simulation, Business Simulation, Capstone Simulation, Business Models, Doctoral seminar courses on CSR, CPA, and non-market strategy

  • Area Chair, Strategic Management
  • Chairperson, International Relations and Consulting 
  • Chief Vigilance Officer
  • Member of various committees

PhD: Strategic Management /XLRI Jamshedpur
Masters: Strategic Management/XLRI Jamshedpur (with FPM)
Bachelors: BE (Hons) EEE, BITS-Pilani

CSR, sustainability, green innovation

Indian Council for Forest Research and Education,  Ministry of Environment, Forest, and Climate Change (Government of India)