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Assistant Professor



Dr. Deepak Verma has Ph.D. in Marketing from Indian Institute of Management, Lucknow and MBA from IIM Kozhikode. He has also worked in several leading organizations including PwC US Advisory, Honda Motorcycle and Scooter India and Jindal Global University. His work has been published in Journal of Business Research, Online Information Review and Asian Journal of Management Cases. His research interest includes eWOM, and consumer behaviour.

  • Verma, D., Dewani, P. P., Behl, A., Pereira, V., Dwivedi, Y., & Del Giudice, M. (2023). A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type. Journal of Business Research, 154, 113292.
  • Verma, D., & Dewani, P. P. (2020). eWOM credibility: a comprehensive framework and literature review. Online Information Review.
  • Verma, D., & Dewani, P. P. (2021). Enerzi Microwave Systems: Growth Strategies in Emerging Market. Asian Journal of Management Cases, 09728201211032892.

Marketing Strategy, B2B Marketing, Marketing Research