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Assistant Professor


(Ext -255)

PhD: Indian Institute of Management Lucknow
Masters: M.Com, SMJN (PG) College, Hemwati Nandan Bahuguna Garhwal University
Bachelors: B.Com (Hons.), Delhi College of Arts and Commerce, Delhi University

Gargi Rawat has a Ph.D. in Marketing from the Indian Institute of Management Lucknow. She completed her B.Com (Honours) from Delhi University, and earned her M.Com from HNBG University. Her research interests include Transformative Consumer Research, Consumer Vulnerability, Social Exclusion, and Market Dynamics. Her work has been published in the International Journal of Consumer Studies.

Transformative Consumer Research, Market Dynamics, and Consumer Vulnerability

  • Rawat, G., & Dewani, P. P. (2021). Green Morning: Casting Social Media Strategy for Sustainable Business Growth. Academy of Marketing Studies Journal25(1), 1–10.
  • Rawat, G., Dewani, P. P., & Kulashri, A. (2022). Social exclusion and consumer responses: A comprehensive review and theoretical framework. International Journal of Consumer Studies46(5), 1537–1563.

Marketing Management I, Marketing Management II, Marketing Research, and Unlocking Rural Potential (Experiential Learning)