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S.NO	TITLE
271	Sindhu, P. and Bharti, K. (2023). Chatbot’s Influence on Customer’s Purchase Intention on Social Commerce. Behaviour and Information Technology. http://dx.doi.org/10.1080/0144929X.2022.2163188
272	Taneja, B. and Bharti, K. (2023). Medical Device Companies’ Crisis Communication Response to Stakeholders during COVID-19: Pre-crisis Stage to New Normal. International Journal of Pharmaceutical and Healthcare Marketing. https://doi.org/10.1108/IJPHM-12-2021-0118
273	Taneja, B. and Bharti, K. (2023). Role of Behavioural Abstraction (vs Concrete) Levels in Accepting Health Technologies. Global knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-07-2023-0219
274	Samarjeet, S. and Bharti, K. (2023). Constructing the Self at the Intersection of Gender and Caste: Understanding the Motivations of Marginalized Activist Women in India. Sex Roles. http://dx.doi.org/10.1007/s11199-023-01434-1
275	Thomas, A., Gangopadhyay, K., Balooni, K., Balasubramanian, S., & Padmanabhan, M. (2024). Is Government Health Subsidy Targeted Enough in India? Evidence from a Tertiary Hospital. International Journal of Public Administration, 1-21. https://doi.org/10.1080/01900692.2024.2320354

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